Wine merchant and writer. Digital entrepreneur, strategist and publisher

Wine Life

Much of my work is in the wine industry where I seek to develop an international career as an authority on wine. You can visit my wine blog and read more about my projects below.

Wine Blog


If you didn't already know, the wine world is a vast, ever changing plethora of people and ideas. From a knowledge perspective it is utterly unconquerable and the only thing that can truly be accepted, is that the more one knows, the less they really know.

Of course that truism doesn't stop the wine geek searching for ways and means to condense all that global wine activity into something more manageable. When you become passionate about something you tend to explore it deeper and deeper. Wine Routes was (is) my attempt.

It started with my growing frustrations in trying to locate specific information for wines I was drinking. I wanted to know which village the wine came from, how big the vineyard was, how many bottles a year were made, acidity levels, and maturation decisions. Yes, I was a major wine geek. I'd search, and Google would throw up endless retail shops and amateur blogs, only occasionally would I find the official winery website and only occasionally would they contain the information I needed.

I wanted to make searching more efficient, I wanted all the facts and figures in one place. As I thought about it I could see other benefits. If I had every producer in the world set out on the site with all their wines and associated knowledge, it would make learning easy. Yes, I'm not just a geek, I'm also mad.

I wanted the idea to make searching for information about wineries and their wines online more efficient. I also wanted the information to facilitate easier learning. and make the subsequent browsing tech project to make searching wines more interesting and

Over time the project has faltered, given life again and left to fend, unremarkably for itself. A lack of resources have all but shelved it for the moment. The ambition remains the same, but for now, it serves as a home for my ongoing wine writing. As far as my limited technology skills permit, it is set out with the idea of learning in mind.

If you are interested in Wine Routes from a business perspective you are welcome to see my business plan. I've posted it online because I believe it is such a massive task that anyone prepared to steal the idea and make it work is well and truly welcome to it.